Blogging can be overwhelming. Over time, there have been so many changes in blogging as we maintain to keep posted on the latest updates, newest algorithm, and SEO factors that have been proven to help our blog increase its traffic. Bloggers have introduced a lot of blogging-related techniques, and some of these are various ways to write a blog too.
The longer we stay in the blogging scene, the more we learn to adapt whilst focusing on the opportunities we can create for our blog too. Nowadays, it’s arguable that writing a standard blog is no longer easily done as it was before. Some changes were made such as in length, technicalities, quality backlinks, and so on.
Things become more and more convoluted, and we keep up with the complexities because, well, we choose to. However, we forget about how the basics are the foundation of everything that is complicated.
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Because of so many things we consider, we may unknowingly sacrifice the quality of our posts. Even more so with writing our content. It can drain us and make us miss those basic details.
Blogging back to basics
How do you write your blog posts? I started writing posts on my blog in short lengths. Back when this was just my personal blog, I would post some two-sentenced random thoughts. I didn’t know then that SEO existed and that most of what I was doing was actually hurting the SEO of my blog.
Now, I make posts with 1,500 words or more, and I think we can agree that it can be exhausting. I do it because some say it’s the standard length these days.
Neil Patel argues that long posts are only good if your content is good. This means that basically, it’s still up to the quality of our writing, and whether or not it answers, and offers more than what our audience needs.
With that number of words it’s very hard to constantly make sure whether our post is still strongly cohesive, or if our thoughts are all over the post. Whether we’ve been drifting from our topic far too often or is it still precisely related to what we want to say to our readers.
So, how about those bloggers who are just starting with their blogging journey? How can they keep up with writing blog posts that are just enough for their audience, without making things too complicated for them?
Although I believe no matter how complicated things get with writing a blog post, we can always look at things in a more simplified version.
With this, I want to share with you some tips on how I usually write a standard blog. This is something I always go back to whenever I write long posts. Simplifying work can really help us stay focused and not get overwhelmed.
If there’s one thing that I have learned from blogging, it’s that we have different approaches to making a post, some start with the main ideas, and then supporting sentences. Meanwhile, some are routine-dependent.
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Like I said in my previous blogs—I can’t tell you what to write. You can write anything you wish to write. You can do your own thing. But for starters, these are easy tips you can practice doing if you are having a hard time writing a post.
If you think this is not the best for you, you can look for other ways that can help you write better. Shane covers a variety of blogging rules in making blog posts and layouts. You can read more about them.
SEO wise, we should do some keyword research first, but since SEO is a more complicated and a bit longer discussion, let’s start with these easy tips and maybe discuss SEO in future posts. If you don’t have a blog yet, here are a few tips you need to do before you start a self-hosted blog:
Here are 7 ways to help you come up with a standard blog.
Think of a topic you want to write about.
Usually, it’s something we already know that we want to share, something we want to say, something we have been thinking about, or if we want more knowledge, we can do research and share what we knew to your readers.
This is also where we commonly get the title from. More importantly, think of a topic that connects with you. It’s hard enough to come up with a long post, so let’s make sure our chosen topic interests us the most.
Reading relevant posts about our chosen topic can give us more insights (be careful of plagiarizing!), and gives us more advantage because, ideally, we aim to produce content that offers everything for our readers. Our readers will likely stay longer on our blog if we provide options that they could also be looking for.
For example, a random reader searches through Google for the advantages of online classes. They will more likely pick the posts that present those requirements and offer more; maybe some additional useful tips on how to stay productive when studying online, and some apps that will be helpful in making research papers, presentations, etc.
Whatever topic you choose, you are free to widen your knowledge and share what you know about it. You can also cite some other bloggers or blog posts that present some good points relevant to your chosen topic too. External linking is good for your SEO.
In mainstream blogging, our readers will matter. I think we can’t just dismiss the fact that we also need to value the people who read our blogs. But that doesn’t mean that we let this pressure take away our authenticity, after all, it is our blog. When we think about your audience, it would be good if we think of topics that answer these questions:
- Is it new to your readers?
- does it contain new and updated information?
- Have you chosen a topic that is suitable for your chosen audience?
List the things you want to say or the ideas you want to put into your post
If you’re having a hard time organizing your thoughts, one of the ways you can do to help you write your blog post is to list the points that you want to say.
In writing my draft I always ask myself, “What do I want to say?” with regards to my chosen topic. I want to make sure I voice out my points before getting into the supporting details. I usually start by listing all my ideas on a paper, or whichever you prefer yours to be.
It can be as random as we want but still has to be related to our topic. We can write it as a bullet form because it’s just a draft. Note it down immediately so that the thoughts are authentic and original. It’s so we won’t forget about it when we’re already typing it as our blog drafts.
Make sure that it contains the key points or the primary ideas that would be the subjects of our post. This will help you formulate supporting ideas and sentences, in similarity with making an outline.
These listed ideas are usually what we put on big headings across our post. And then, we further elaborate on them as we go on.
Organize these points into the parts of the blog.
Every blog post has an introduction, a body, and a conclusion. After we have listed some points for discussion, we pick those bulleted ideas and organize them into these three parts.
After that, start writing our supporting sentences. We should choose which ideas are best to be included in the conclusion and which can go as an introduction.
Keep in mind that it is good to have a build-up when we read our post. Arrange the points in a way that some supporting ideas come up with a big one. Simple sentences may present a flow when we put them in the right places. It’s also recommended that we put our main points in the conclusion part of our post.
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Next, you may want to include additional things
Adding additional features are one of the most common ways to write a blog. In fact, they make your blog post look catchy and not filled with words and long paragraphs.
Add the things that you want to say at the end of your blog post. Our conclusion and our final message to our readers. We may also need to put transitional phrases at the start of our paragraphs or sentences. Putting some may make our whole blog coherent from start to end.
This will help us keep on track and not drift far from our topic. For SEO purposes, we should also add featured images and pinnable images (for Pinterest).
Quotes are also attractive to read. Additionally, we can emphasize different sentences by using other headings such as H3, H4, H5, or H6 headings. This will also be good for our SEO.
What makes a finished blog post for you?
In polishing our draft, it’s important that we describe and set a checklist of what a finished post consists of. This is like our standard blog post requirement that we need to meet before we hit publish. This is one of the easiest and very efficient ways to write a successful blog post.
In that way, we won’t forget about the essentials of our post. This can help increase our audience engagements, shares, and blog traffic. Below is the list of things that I add to my draft before publishing my post. My blog posts should have:
- 1500+ WORDS
- minimum 5 internal Links
- minimum 3 external links
- Alt Text description
- Yoast is green light
- Call To Action
- Email Subscription form
Note: This is just my list. You can set out a list for your blog too and maybe add more to it. Remember to set standards that you can easily maintain for your blog. 🙂
Then, take a break from reading
When you’ve already finished your draft, rest your eyes and take a break. This is so that the next time you go back to it for final editing, your mind will be clearer. Your thoughts will be somewhat refreshed.
Taking rest helps you identify some notable changes you can apply to your draft. It’s like reading it for the first time. It also helps us determine our writing mannerisms, or maybe the overuse of specific words across the post.
Be mindful of those subtle errors like typographical errors, and improper use of prepositional words. We can use the help of some tools for writing like powerthesaurus.org and grammarly.com. We may transform passive and active sentences if it helps.
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It’s great that each paragraph is with precision and closely related to your topic. No pressure though, we can always edit our post if ever we forget to make adjustments.
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Read the whole content from start to finish for minor edits.
If you want to take a break again before doing this, you can. You can click the preview button on WordPress. You can see how it looks when you publish it on your website. Read your draft one last time and you’re ready to publish your blog post!
- Divide your paragraphs into short ones. Having long paragraphs can hurt the eyes of your readers, trust me. (PLEASE)
- Use punctuation marks so that readers will easily understand your sentences. Continuous words may lead to confusion.
- Put embeds if necessary. Also quotes or other visually pleasant features like gifs, videos, etc.
- Put internal links evenly throughout the post. This will decrease your blog’s bounce rate and keep your readers on your blog.
- Text links will look better than putting the links per se on the post.
- Keep in mind the tone of your post. You can make a post as friendly as possible so that it would not come off as some authoritative post.
- Remember to engage your audience in the last paragraphs of your post. Ask them a question for any additional tips they may have in mind. Simply encourage them to share their thoughts about your post.
- Remember to be kind to your readers and encourage them to be kind too.
There you go! There are so many easy ways that you can apply to write a successful blog post, whether you’re an amateur in the blogging community or have been blogging long enough.
Do you have any techniques that you use to write a blog? Are you having a hard time coming up with a blog post? What are the ways that you do to write a blog? Share them in the comments below!
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